Samsung’s standing in the United States plummeted by 42 places, a new reputation poll reveals.
Thinking about how the entire Galaxy Note seven fiasco – among other items – stirred up the tech community for both producers and customers as well, it should not come as much of a surprise that the South Korean manufacturer is actually taking really a hit relating to the role of its in the marketplace.
Samsung’s Reputation In The Eyes Of The American Consumer
Based on Harris Poll’s 2017 Reputation Quotient Ratings, Samsung is currently the 49th placer in the listing of the hundred most visible businesses in the United States, scoring 75.17. In the prior 2016 poll, the business managed to obtain the seventh position.
Other competitors really worth noting that match the smartphone maker includes Apple in the fifth ranking with 82.07, Google in the eighth ranking with eighty two, Microsoft in the 20th ranking with 79.29, and Sony in the 42nd position with 76.76.
(Photo : Harris Poll)
The agency considers entries that scored eighty and above as Excellent and seventy five to seventy nine as Very Good. It conducted the survey between Nov. twenty eight and Dec. sixteen, 2016, during the time period when Samsung was attempting to think of methods to remotely kill off Galaxy Note seven devices in customers’ hands. That goes without saying, but that was only horrible timing.
For the survey, Harris Poll asked much more than 30,000 U.S. adults to participate as well as attributed approximately 300 ratings for every organization in the listing, taking into consideration things like cultural responsibility, leadership and vision, economic operation, services and goods, mental appeal, and workplace environment. The company calls it the 6 Dimensions of Reputation.
Things Aren’t Looking Up For Samsung Just Yet
In the previous year, Samsung had a rough time dealing with the Galaxy Note seven debacle, recalling the product worldwide not once but twice thanks to batteries catching fire.
Like that were not enough to place the organization in the crucial spotlight, its washing machines followed suit, prompting a warning from the U.S. Consumer Product Safety Commission, that occurred in September 2016, before Harris Poll’s survey started.
Fast-forward to far more current events, Samsung’s battery woes are not over but when a fire broke out there in the factory of the company’s battery making subsidiary SDI. Also, a South Korean court has given an arrest warrant for Lee Jae yong, the Samsung heir.
While these happened after the survey, they’re currently terrible symptoms for the business moving forward.
Just the same, Samsung’s future in the smartphone industry depends on the highly anticipated Galaxy S8 and Galaxy Note eight.
Reuters Poll Implied Otherwise
Before Harris Poll’s results came to light, Reuters conducted an opinion poll between Oct. twenty six and Nov. nine, 2016, and it implied the Galaxy Note seven disaster did not have a big influence on Samsung and also learned that owners had been still faithful to the brand despite all of the hubbub.
It involved 2,735 Samsung phone owners and 3,158 iPhone owners across all the fifty states.
Basically, the 2 surveys at play here have yielded conflicting findings.
Galaxy Note 7 Snafu May Have Been Good But Not For Samsung
Samsung might not have a silver lining of sorts out of the Galaxy Note seven fiasco, though it might have been advantageous for consumers.
First, awareness of the chances about lithium ion batteries in nearly every gadget have become prevalent.
Second, business criteria might have been raised – case in point, LG is actually going above and beyond to ensure that the G6 will not suffer exactly the same fate as the Galaxy Note seven.
Last but not least, Samsung was caused by it to apply its 8 Point Battery Safety Check, ensuring the batteries in its later devices are actually up to code and safe.
In order to sum little things up, Samsung is no greater the time among the top ten makes in the United States, based on Harris Poll, and it is very likely due to the exploding Galaxy Note seven as well as cleaning machines. Nevertheless, dedicated fans of the business are still there to show support, even after all of the troubles in 2016.
With just about all said and done, what would you really think of Samsung having a huge hit in terminology of reputation? Fall by our comments section below and let us know.