When consumer virtual reality equipment initially hit the market, lots of optimists sensed the science will revolutionize how we communicate with entertainment. Nevertheless, costs that are high for high-end products including the Oculus Rift have deterred several entertainment lovers from getting in on the excitement.
Luckily for all those users, that is precisely where mobile VR is packaged in. Mobile VR headsets including the Google Daydream or maybe the Samsung Gear VR often provide small, more limited-in-scope experiences which do not demand high-end PC hardware, room-scale sensors or additional wires to function.
With that in mind, it might seem like a no-brainer for a business as Netflix to make use of the more laid-back design of mobile VR. Nevertheless, while the streaming giant did release a VR app for the service of theirs back in 2015, they have not accomplished very much with the place as a whole since.
Certainly, as of writing, the Netflix VR app sits at 2/5 stars on the Google Play store with 1659 complete reviews. Many people have criticized the app because of its unintuitive screen along with its numerous bugs.
Unfortunately for Netflix VR fans with the same frustrations, the business does not seem considering growing the app’s functionality in the near future. As reported by Engadget, at a recently available press event Netflix CPO Greg Peters said the organization primarily views the VR market as being a medium geared much more towards gaming than casual Netflix viewing.
Specifically, Peters reportedly thinks the very nature of VR causes it to be hard to possess a “lean back” experience like the camera Netflix aims to provide its users. As a result, while Netflix is not altogether ruling out the potential for a VR push in the long term, it appears they do not intend to function as the one leading the charge.
Instead, Peters states the company plans to merely wait and see where the market moves before committing to it any longer.